ADS4EARTH
The eco-conscious startup company sought to redirect advertising power back to consumers while supporting global sustainability. And so, Leaders Innovate was tasked to spearhead the design development and marketing strategy in order to achieve brand awareness, forge new partnerships, and gain lasting relationships among users leading to the utilization of the 4Earth platform.
THE IMPACT
By leading their marketing sprint, we formulated a plan that outlines the whole go-to-market strategy. With the use of organic and paid marketing as well as execution of a campaign with the largest relevant influencers on TikTok and Instagram, we were able to drive more than 1,000 active users to their platforms, with more on the waiting list.
BRANDING:
Based on their existing visuals, we amplified 4Earth's vision through design. This included providing them with multiple user interface and social media templates that matched the aesthetic of their target audience. Our efforts not only served to improve visual appeal but also implement brand consistency across all their platforms, building trust among their users.
SOCIAL MEDIA:
Utilizing multiple social media platforms to our advantage, we planned several months’ worth of content with compelling copy, creative assets, timed postings, and overall growth hacking.
- TikTok: grew followers from 0 to almost 7,000 in less than a month
- Instagram: grew followers from 200 to 3,000 at its peak in less than a month
- Hashtag #4earth: achieved trending results from 0 to 10-million hits for about half a quarter. After eight months, #4earth remains relevant at 5-million views.
"Leaders Innovate is one of the best full service marketing agencies I have ever had the pleasure of working with. Their expertise in corporate ESG, diversity, inclusion social media, strategy, consulting was indispensable. Anyone who meets Jalen would agree that his brilliance, alongside his industry connections, forward thinking, team building acumen and will-do attitude is not only a delight, but an indispensable part of the services they provide. They created and curated premier content, increased traffic and quality leads. I am absolutely thrilled and pleased with Jalen and the team for Website Development, Custom Bespoke Campaigns and materials, SEM, SEO, Social media marketing. Better ROI than traditional marketing platforms!"
PYRIUM
Pyrium is a crowdfunding platform for non-accredited investors looking into investing in private companies. This undertaking requires a crisp value proposition focusing on superior brand positioning, and this is where we come in. To this day, Leaders Innovate is Pyrium’s key ally for their overall growth, and their main partner in providing value to their community and ecosystem.
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